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TikTok & Instagram Reels

A standout moment came at a conference in 2024, when Norwegian Cruise Line’s SVP of Marketing shared with our VP of Strategy that a TikTok representative had praised NCL as the benchmark for cruise industry content. Having led the majority of NCL’s organic TikTok presence from Q3 2022 through Q4 2023, that recognition was incredibly rewarding.

TikTok
Q3 2022 - Q4 2023
Instagram Reels
Q3 2022 - Q4 2023
14.8m views
193.6k engagements
16.3m views
174k engagements
Start-to-finish concepts

I concepted, shot, and produced these concepts on an Alaskan cruise, generating 486.3k organic views & 9.7k engagements on TikTok.

Client feedback:

"This is the standard we're aiming for."

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Responsive & Evergreen Content

In my time creating responsive and evergreen content with Norwegian Cruise Line, I created 83 TikToks and 79 Instagram Reels through extensive research, data analysis, editing, and direction of voiceover talent.

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MONTH OF TOMORROWS
CAMPAIGN CASE STUDY

Click below for my case study of NCL's Month of Tomorrows campaign which launched across TikTok, Instagram, Meta, & X (Twitter)

View more of my work

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