Norwegian Cruise Line | Bryana Tastad

Month of Tomorrows Campaign

THE ASK

Norwegian Cruise Line came to our team to design a campaign reminding cruisers what it feels like to anticipate adventure again—to look forward to a different tomorrow—not just with any cruise line, but with NCL specifically.

THE IDEA

We concepted “Month of Tomorrows,” a social-first campaign using cruise-inspired challenges, inviting followers to participate in the campaign's movement to help rediscover the spirit of travel, even while you're at home.

The grand prize? A free cruise.

Across 30 days, we launched eight short challenges, each one designed to spark happiness, creativity, and cruise culture nostalgia NCL-style. From sharing your favorite view to showing off dance moves, each challenge turned anticipation into action.

THE EXECUTION

I supported social creative concepting and art direction among our 3-person social creative team to craft visuals, tone, and motion that felt both polished and spontaneous.

The framework gave the campaign its edge:

Challenge title → Cruise connection → Real examples → Simple rules.

This format kept nearly all videos under 15 seconds—fast, engaging, and impossible to scroll past.

THE RESULTS

🚢 5,000+ user entries across Facebook, Instagram & TikTok
📈 3.3 million video views
💬 32,000+ engagements
❤️ Some fans completed all eight challenges, proving our campaign generated more than clicks, but created genuine connections as well