BRY TASTAD
Social Art Director | Content Creator | Strategist
PETSMART CHARITIES
As Art Director for PetSmart Charities, I led social content across Instagram, Facebook, and Twitter—helping the brand trade corporate graphics for real, pet-driven storytelling. I focused on short-form, social-first content that felt warm, relatable, and true to the brand’s mission.
The work inspired me to foster my first dog, Blu, through the Wisconsin Humane Society. I documented our journey in an Instagram Reel that brought the campaign’s message full circle—showing how authentic storytelling connects purpose and audience. (You can spot Blu in the first video on this page — and yes, our Creative Director may have teared up during the review.)
More projects with campaign data (and a few personal favorites) coming soon.
Stay tuned! 🐾
Instagram Reels
Art Direction + Rebranding
Before & After Assets
Change for Good Campaign
Facebook & Instagram Graphic
Before
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Heavy graphic design
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No relevant imagery
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Difficult to read
After
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Engaging imagery
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Eye-catching layout
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Sentence-case text + accent colors for enhanced legibility
Access to Care Campaign
Instagram Story
Before
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Heavy graphic design
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Minimal imagery + muted colors
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Disorganized layout
After
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Social-forward humanizing imagery
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Intentional layout design enhancing legibility
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Cohesive branding on each slide
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