Social Art Director | Content Creator | Strategist

Role & Scope

As Senior Social Content Designer for Hilton and its 24 brands, I supported organic, reactive, and paid content across TikTok, Instagram, and Facebook—making brand storytelling feel fresh, authentic, and trend-forward.

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What I Did

• Produced evergreen content that sustained long-term engagement.

• Created reactive social campaigns, jumping on trends with speed + brand voice.

• Collaborated with Hilton’s brand partners for on-site content shoots, capturing real moments and visual stories.

• Designed supporting assets, including email banners and web hero visuals.

• Selected for Hilton’s founding responsive TikTok team, developing its real-time content strategy and processes from the ground up.
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Impact & Highlights

• Achieved 7.3M+ views and 39.4K engagements across content campaigns and assets

• Recognized with “Hilton Q3 Talent of the Quarter” within six months in the role