Social Art Director | Content Creator | Strategist

I directed and produced a social campaign series for Brand USA, the public–private partnership established by Congress to promote the United States as a premier travel destination. The videos were created for TikTok, Instagram, and Facebook, showcasing the energy and diversity of exploring the U.S. through short-form storytelling.

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In addition to overseeing visual production, I directed voice talent to ensure tone and pacing aligned with the campaign’s creative vision and Brand USA’s identity.

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While no formal metrics were released, the campaign received strong client feedback and led to an expanded partnership securing additional projects and deepening our agency’s relationship with Brand USA.