Douglas Dynamics

As the social lead for WESTERN Snowplows, I owned content strategy and creation, paid social, analytics, and community management across Facebook, Instagram, LinkedIn, and Twitter.

Alongside managing the WESTERN account, I produced and edited content for its sister brands FISHER and SnowEx, partnering cross-functionally to deliver platform-optimized assets and cohesive, real-time event coverage—including live interviews and product content—at the NTEA Work Truck Show.

Scope of Work

Led always-on social strategy alongside campaign-based initiatives supporting product launches, seasonal pushes, and brand moments
Concepted, executed, and optimized multi-platform social campaigns for WESTERN
Planned and managed social promotional giveaways, including creative execution and community engagement
Oversaw paid social campaigns, from asset development through performance analysis and reporting
Managed highly engaged B2B communities, providing consistent monitoring and customer-facing support
Produced and edited photo, video, and interview content, including real-time coverage at the NTEA Work Truck Show
Collaborated with designers, videographers, and animators to create and oversee platform-optimized social assets
Ensured balanced, cohesive brand representation across all three Douglas Dynamics brands